Tag Archives: Tips

Start up sales team advice

6 Oct

This week I was asked for ‘business’ advice by a friend, which was surprising as I’ve never really thought of myself as someone who gives business advice, but it an interesting experience nonetheless. The issue was regarding an eccentric new investor who had asked her to write a report ‘snooping’ on her colleagues.

The obvious ethical issues aside, I quickly found out that there were a few things that I (she) could suggest to improve the sales team that didn’t involve all of them losing their jobs. Just good business sense. I ended up typing a sales plan, which might have put in slightly more than expected. The result was that I worked out a few basic things that should happen in every sales team, regardless of age or industry.

The first thing is a weekly sales meeting, either first thing Monday or last thing on a Friday (I’ve heard the term virtual beer to describe the latter) but something where everyone in the sales team can add some knowledge to the table. What’s discussed in those meetings should always be up to the sales manager but the result should always be that knowledge is shared between the team. This will make your sales team learn to naturally share information with each other and make the office a slightly more sociable place to exist.

An easy way to improve these meetings further is to turn them into games and competitions. The best example that comes to mind is when my Mum was working in retail banking in the UK and used these games to get people who had all but given up on the job to try harder. I remember once that the reward was to ask a really personal question to any member of the team, it really helped motivate people in a positive way and encouraged communication.

I ended up being asked a very personal question and having to answer it in front of my mum, not a proud moment!

The next thing that I’d suggest is sales training, no matter how experienced a sales person can be, it can never hurt to have a refresher. I don’t really think I really started selling properly until I got sales training. I was more than happy to sit through it twice and felt like it became more useful the second time than the first. Think of specific questions or experiences that you weren’t sure how to work out, give the trainer a specific example to work with.

The final thing that can really help a sales team grow is to give them a group goal or incentive, not just financial but team building exercises. It doesn’t have to be an expensive trip abroad but should be a tad more than just going to the pub on a Friday night. A good example from BNZ is where they close their branches and send staff out to help local community groups, which could be the local zoo to clean up after the animals or even the local park and planting trees.

It’s easy to be lazy and just let the Friday night pub become the norm but if you try a bit more then you can do something really good every Friday night and not have to break the company credit card.

While these sound basic, you would be surprised at how some of these can be easily over looked.

Advertisements
%d bloggers like this: